Paddy Power Casino On The Irish Charm Essay - 1772 Words

Blog 10 - Paddy Power Casino lays on the Irish charm with some tempting bonus offers There has been many whispers recently about the astronomical rise of Paddy Power Casino and how the brand has been able to go from strength to strength. The online casino portal forums are abuzz, as more and more players enter the conversation surrounding Paddy Power Casino. Obviously, Paddy Power is already well known for its sports betting efforts, but it has to be said that their casino format might just be one of the best on the market right now. Paddy Power was founded in 1988 so it is certainly no new kid on the block and you can see this through the way they operate. They conduct a vibrant and straightforward casino online, which gives customers want they want with none of the time wasting you’re likely to find at other casino sites. The game selection is rather extensive too, so you certainly won t run out of gambling options, especially with the Paddy Power Casino’s policy of rotating games on a regular basis in effect. The promotions on offer at Paddy Power Casino are amazing and have certainly made the competition question their own offers as a result. After all, promotions are the key selling point for any online casino in this day and age and if you can t supply them, then players will certainly look elsewhere. The following looks at some of the latest promotions on offer at Paddy Power Casino and how y Every casino will implement a ‘Welcome Bonus’ and with good reason,

A Good Woman is Hard to Find Essay - 565 Words

Characterization Essay A Good Woman is Hard To Find In the story A Good Man is Hard to Find the grandmother displays several qualities that make her a villain. Throughout the story the author Flannery OConnor gives details of the grandmothers imperfections. OConnor describes many different aspects of the lifestyle that this family lives portrayed by the life of the wicked grandmother, giving numerous examples of her bad character. In the story the grandmother clearly states that she does not want to go to Florida, but to East Tennessee where her other family lives. Also, she mentions that they might run into the Misfit who has escaped from the Federal Penitentiary, headed towards Florida. Once again the grandmother shows†¦show more content†¦Being that the grandmother is so open the idea of running into this criminal, it is not a shock when they actually do meet the Misfit. Subsequently, on the trip the grandmother gets the children excited by telling them of an old home that has a secret panel inside it. This makes the grand children beg to see it, and the son of the grandmother, Bailey, reluctantly agrees. Pulling off the main highway and on to a dirt road, they travel anxiously to the supposed house. Along this road they get into an accident and wreck their car. After this the grandmother remembered that the house was not in Georgia, but in Tennessee. They were not only in the wrong state, but also on the wrong dirt road. After getting out and realizing that no one is badly hurt they try to find someone to help them. This is where the story, A Good Man is Hard to Find, takes a bizarre twist. As a result of going off the road they find that there is a car slowly driving up the road. Thinking that this car will help them in their dilemma they flag down the driver. The car, which the author described as a big, black, hearse-like automobile, stops to assist. Three men get out of the automobile, and one of the men has a gun. The Misfit, who the grandmother calmly identifies, which is the man with the gun, patiently talks with the family. The loudmouthed grandmother tells the Misfit that she knows that he has good blood and that he is a good man. Hearing theShow MoreRelatedA Good Man Is Hard To Find Analysis743 Words   |  3 PagesIn the Flannery O’Connor’s short story, â€Å"A Good Man is Hard to Find† we find out that the title indicates of what the story is about. The title actually came from the lyrics of a song written by Eddie Green in 1918. The title of â€Å"A Good Man is Hard to Find† by Flannery O’Conner is quite ironic rea lly. The reader expects to eventually find a good man in the story, but is quite surprised at the ending of the story. The title A Good Man is Hard to Find is expressed clearly in this story by introducingRead MoreEssay on A Good Man is Hard to Find by Flannery OConnor1564 Words   |  7 PagesA Good Man is Hard to Find by Flannery OConnor A Good Man is Hard to Find is an extremely powerful commentary that elucidates Flannery OConnors opinions about religion and society. Like the majority of her other works, A Good Man is Hard to Find has attracted many interpretations based on Christian dogma (Bandy 1). These Christian explications are justified because Miss OConnor is notorious for expressing Catholic doctrines through her fiction. Once she even remarked I see fromRead MoreTheme Of The Story A Good Man Is Hard To Find1097 Words   |  5 Pagesstory, â€Å"A Good Man Is Hard to Find,† a grandmother goes on vacation in Florida with her son and his family. She is wary of an escaped criminal who may possibly be there, but no one takes her worry into consideration. The family eventually comes face to face with the criminal and lose their lives because of it. In â€Å"A Worn Path,† an elderly woman begins a long and tiresome journey in an effort to reach a town to acquire medicine for her sick grandson. The stories â€Å"A Good Man Is Hard to Find,† writtenRead MoreA Good Man Is Hard And Find By Flannery O Connor824 Words   |  4 Pageshow he/she wrestles with this dilemma beyond what is obvious in the plot. What literary elements draw out this conflict? When reading, A good man is hard to find by Flannery O Connor, the question intrigues the reader to read further, about the infamous Villian, The Misfit. The grandmother is the other key character in this short story. The older woman is overpowered by temptation, regardless of what her family requests. Bailey, her son is another character than seems to resent the mother sRead MoreMain Themes In Good Country People970 Words   |  4 PagesO’Connor is an American short story writer and her short story â€Å"Good Country People† depicts Hulga, a highly educated woman and has a PhD, is being jerked around by an immoral bible salesman. â€Å"A good man is hard to find†, also written by O’Connor, is a short story of a grandmother and her family murdered by a horrible man who called â€Å"the misfit† during the road trip to Florida. Although â€Å"Good country people† and â€Å"a good man is hard to find† are written by the same author, man y elements in those two storiesRead MoreThemes Of Good Country People769 Words   |  4 Pages Flannery O’Connor’s short story â€Å"Good Country People† depicts Hulga, a highly educated woman and has a PhD, is being jerked around by an immoral bible salesman. â€Å"A good man is hard to find† is a story of a grandmother and her family murdered by a horrible man who called â€Å"the misfit† during the road trip. Although â€Å"Good country people† and â€Å"a good man is hard to find† are written by the same author, many elements in those two stories cause them have similar themes in religion, misplace trust andRead MoreThe Spiritual Awakening1265 Words   |  5 Pagesevery individual. Flannery O’Connor’s â€Å"Good Country People† and â€Å"A Good Man is Hard to Find† demonstrates how a person can be brought to their redemption by unlikely characters. Hulga, from â€Å"Good Country People,† goes from being a woman who states to believe in nothing, to a woman who loses everything and is left at a place of confusion. The grandmother from â€Å"A Good Man is Hard to Find† is similar to Hulga in that she also loses everything in order to find her faith. Although both Hulga and theRead MoreFlannery O’Connor’s short stories â€Å"A good man is hard to find† and â€Å"Revelation† share many700 Words   |  3 Pagesstories â€Å"A good man is hard to find† and â€Å"Revelation† share many similarities. While â€Å"A good man is hard to find† is about a family that goes on a vacation that ultimately results in all of their deaths. â€Å"Revelation† is about a woman who is very judgmental and looks down on people. In the end both characters have revelations that contrast with who they are and how they portray themselves to the world. The protagonist in ‘Revelation† is Mrs. Turpin, and she depicts herself as a woman who is classyRead MoreQuestions On Finding A Perfect Woman779 Words   |  4 PagesFinding A Perfect Woman Every man can quickly find a woman to date if they lower their standards. But, it’s not the way to find the perfect woman and a long-lasting relationship. If you want to find love that stands the test of time, it will be some work – BUT it will be worth it. True love makes you feel great about yourself and your life, and it improves your health and happiness and motivates you to strive towards more success. So, how can you find a woman that’s really a good match for you?Read MoreGood Man Is Hard And Find And Everything That Rises Must Converge By Flannery O Connor926 Words   |  4 Pagesnot define them, you define yourself† Earl Nightingale. The stories â€Å"Good Man Is Hard to Find† and â€Å"Everything That Rises Must Converge† both stories written by the author Flannery, O’Connor are stories that implies how the morality and immorality affects the social lives. The story â€Å"Good Man Is Hard to Find† by Flannery O’Connor is a story that define what the word â€Å"Good† is, but everybody has a personal opinion of what’s good or not. In contrast, the other story by Flannery O’Connor â€Å"Everything

Challenges in Mobile App Development

Question: This research will investigate the challenges associated with the rising number of requirements set by Not For Profit (NFP) associations. The researchers will compare a number of mobile app issues that are increasingly difficult for the NFP sector meet. These include the demands of stakeholders, associations, and individuals who seek to make a big impact in competing with commercial programs with larger budgetary, time, and systems resources. Analyse the technical issues surrounding mobile apps and their integration with low-level web presences, as well as the difficulties in meeting the demands of multiple ( and sometimes conflicting) stakeholder requests. The research will also use case study material to validate a number of theories that face NFP mobile apps. Key points Privacy Issues ( eg Aids council, sexual / health related concerns) Android versus IOS issues timing, similarities, difficulties. Balancing more than one client differing stakeholder views Client expectations Mobile Apps versus websites ( you cant have the entire website in an app - and you dont want to either.) High level feature integrations and the challenge of funding Crash issues incomplete error messaging and the challenge of fast to market app development Uploading APPs to the market restrictions by Googleplay and IOS Ethical issues and the problem of content access by underage children Time challenges in working with NFP stakeholders (timely sign offs, meetings availability) Issues of Scale scope creep and the temptations of multi-vector directions ( Gamification versus mainstream approaches) Continuity versus abandonment challenges with the upkeep and refresh of mobile apps. Answers: 1. Introduction: According to Lewis (2014) need for the use of mobile and apps is increasing in all types of organizations. However the scope of activities in not for profit (NFP) organizations are increasing. As a result, these organizations are tending to use latest applications of ICT for conducting their activities more efficiently (Hansson and Bannister, 2015).However, the use of mobile application in NFP organizations is quite different from use of these applications in other organizations. As organization activities in a NFP organization is completely different from well known business activities, approaches for ICT use also differ greatly (Murugesan, 2013). It indicates that the nature of mobile apps which are going to be used in NFPs require being different from other commercial apps. 2. Statement of the problem: Although the need of using ICT is increasing in NFP organizations, difficulties for implementing such technologies are also increasing (Horton and Roche, 2010). Rapple, (2011) opines that NFP organizations often lack sufficient fund for using ICT extensively. Vaccaro and Madsen (2009) suggests that lack of fund is not the only problems for using ICT in NFP organization, there are other factors which impacts negatively on use of ICT. However, analysis of the current trend indicates the difficulties for developing suitable app is also increasing as development of advanced app requires sufficient funding. As the purpose of using apps is different, development of suitable apps for not- for-profit organizations is being more difficult. The current proposal deals with discussion on difficulties faced in app development process for NFP. The trend of mobile and app use in NFP organizations s also analyzed in the assignment for identifying the features required by an app for being used in NFPs. 3. Literature Review: Although NFPs are focusing preferring to utilize mobile applications , there are several factors which are restricting these organization from making changes effectively. Zorn et al. (2010) stated that identification of the factors which are limiting use of mobile apps is effective to understand the new demands of NFPs. However, identification of the barriers for using mobile app in NFP is also helpful to predict the technological issues which can arise while developing applications for such companies. Implementation of ICT in large organizations requires investment of huge capitals (Hansson and Bannister, 2015). Often the NGOs and other NFPs fail to invest sufficient capital for improving their infrastructure. However, use of ICT may lead to generation of privacy and security related risks. However, the organizations also requite to train their staffs for effective implementation of ICT. In case of large NFPs, training all staffs within limited time is not possible. Often the NFPs d evelop contracts with other organizations. Contractual terms may also restrict a company from implementing new system. It indicates that the apps for NFPs require being user friendly, secured, interactive and compatible with all technologies. Figure 1: Features of mobile apps in NFP organizations (Source: Hockenberry, 2010, pp.78) Problems faced by not for profit organization: Privacy Issues: It is important to understand the purpose of developing an application for designing it effectively (Vaccaro and Madsen, 2009). As stated by Chen et al., (2013) NPFs require using ICT for conducting some core activities of their organizations. In case of NGOs which work for patients, sex workers, require to maintain secrecy about their stakeholders. On other hand, apps require to contain sufficient information so that these applications seem reliable to users. Developing highly secured app can solve this problem. As most of apps used in NGOs are interactive in nature, maintenance of security is difficult (Vaccaro and Madsen, 2009).It indicates that apps which will be used by such organizations require being highly secured so that the information processed using these apps remain secret. Android vs. ios Issues: Often Large NFPs work in several countries. Availability of technology is not same for each country. Apps which will be used by these organizations require being compatible with all technologies. Apart from this, NFPs also require that these apps will be compatible with both android and ios platforms. Although it is important that the mobile apps used by not for profit organizations require being compatible with android and ios platform, apps using ios platform are found less effective. Most of the organizations use mobile apps for fundraising. In case of ios apps, direct donation cannot be made. However android OS (Operating system) does not put any such restriction on users. Thus the complexity of app development in ios platform increases. Fund raising is one of the main tasks for NPFs. These organizations require using mobile apps and other applications for ICT for collection of funds. Hockenberry (2010) considers that mobile devices and smart mphone applications can be used for financial management also. Organizations focus more on funds (Bennett, 2014). It indicates that the apps which will be used for fundraising requires being user-friendly so that the users do not face any difficulties while donating for NFPs. Difficulty of developing such apps increases if the budget is kept low. Balancing more than one client: Activities of NGOs are different even if they are working in same field (Wiklund Axelsson et al., 2013). Thus the nature of apps is different although all three apps are used for fundraising. It indicates that developing different types of apps at the same time can be difficult for developers. Client expectations: Sometimes NFP clients require integrating their websites with apps. Often the NFPs use websites of poor quality. Technological issues also arise when module versions of these websites are made. Need of developing such advanced App within short time makes the process of designing difficult. The task of integrating a website with an app increases difficulty for making the app. High level feature integrations and funding challenge: Analysis on the trend of using mobile devices and apps in not-for-profit organization reflects that the requirements of stakeholders are changing rapidly. Although the NFPs focus more on back office activities, these organizations require focusing more on service delivery process (Crump and Peter, 2015). The efficiency of service delivery process can be improved significantly through the use of mobile apps. According to Hoque and Parker (2014) NFP organizations require making their activities cost effective for increasing overall effectiveness of their activities. Horton and Roche (2010) opine that the NFPs require keeping consistency in their services to meet changed requirements of their stakeholders. Financial contribution of corporate bodies accounts for a significant portion of the funds raised by NGOs. However maintaining clarity in financial management is important for ensuring uninterrupted flow of fund from these organiz ations (Jackson, 2013). It indicates that the need of maintaining clarity in organizational activities can be considered as one of the major drivers for increasing use of mobile apps. On other hand, the government agencies are also influencing NFPs for maintaining transparency in management activities. This nature of Government agencies is also compelling NFPs to use mobile devices and other apps for executing their activities. On other hand, availability of such apps needs to be high to fulfill the purposes of developing it effectively. It indicates that the mobile apps require containing high level features. Often not-for-profit organizations fail to invest sufficient capital for developing mobile apps. It can cause technological issues while developing mobile apps for not-for-profit organizations in low budget. Crash issues: Success of fundraising programs depends on the effectiveness of promotional activities. Several NFPs prefer to use mobile applications for conducting their promotional activities as use of these applications enables them to engage large number of volunteers with the program. Chen et al.(2013) states that use of different social networking mediums such as twitter also increased in not for profit organizations as use of thee platforms makes these promotional activities more effective. This trend of NFP management is also leading to increase in the use of mobile devices and smart phone apps. It indicates that apps which are used in NFPs for promotional activities require being interactive so that the clients of a NFP can communicate with the organization using these apps Reporting is one of the most important activities in NFPS. The area of operations in case of NFPs is wider that other companies, collaboration among different parts of a NFP can be hampered without proper reporting structure (Crump and Peter, 2015). However, the organizations are also using mobile apps for maintaining communication among their volunteers. In case of large NFP organizations the requirement for using ICT application for improving the activities related to governance. According to Hume et al. (2015) volunteer can be considered as the backbone of a not for profit organization. Adapting conventional approach for conducting organizational activities fails to attract volunteers and thus the task of retaining volunteers is becoming more difficult. Bennett (2014) considers that effective management of NFP is important for retaining volunteers. However Chen et al. (2013) opined that use of mobile applications can also be helpful for retaining volunteers in NFPs.As these apps require handling huge data, chances of crashes are high. Apps used by not-for-profit organizations require containing various features. It also can lead to increase in the number of mobile crash. Google Play and ios restrictions: ios platform put restrictions on the length of keywords. However, android platform dose not put any such restrictions. Putting restrictions on keywords increase the difficulty for finding the apps. Both android and ios platform limit the number of characters used for describing an app. It also impacts on promotional activities of an app. Ethical Issues: Some NGOs require providing only adult users with opportunity for accessing information. On other hand, mobile apps require being easily available to optimize its effectiveness. Contents of some apps may not be suitable for children. So it is also required to ensure these apps are being used by only authorized users. Need for implementing controlled access policy in easily available apps increases complexity for the development process (Zorn et al., 2010). Working with NFP stakeholders: NFP stakeholders often lack time for conducting meetings with app developers. Due to lack of meetings app developers cannot get sufficient chances for discussing with clients regarding the app. On other hand, not-for-profit organizations require to develop app within less time. It also causes technological problems for app development. Gamification Vs mainstream approaches: As the task of retaining volunteers and staffs in NFPs is becoming more difficult, these organizations prefer to use these apps which are developed using Gamification approach. According to Jackson (2013) use of Gamification approach in app designing attracts more users. On other hand Kangethe and Manomano (2014) opines that use of mainstream approaches for application designing makes the process easier and cost effective. Demand for using Gamification approaches while designing apps increases difficulty for the process. Challenges for up keeping and refreshing mobile apps: As the mobile operating systems are updated regularly, apps require being updated regularly. In case of not-for-profit organizations, the number of tasks which are conducted using apps is increasing rapidly. Thus the need of refreshing apps regularly is also increasing. On other hand, NFPs lack funds for updating their apps. It makes the tasks of updating and refreshing apps more challenging. 3. Case study review: Development of One Today by Google: Google One Today can be considered as one of the most well known apps which are developed using mainstream approch. One Today is used mainly for raising funds (Onetoday.google.com, 2015). Through this app the users can donate for any project. As the amount charged by this app as donation is affordable for every user, utilization of this app enables the NGOS to collect sufficient money as donations. This app uses android platform, so users dose not face difficulty for donating. Most of the NGOs face difficulties for increasing their reliability to donators. In Google One Today, the users can get all information on a project (Onetoday.google.com, 2015). Thus the reliability of organization increases to them and it leads to more effective fund raising. Apart from this, the users can pay easily through Google wallet. As this app provides the donators with chances for making a secured payment, use of this app enhances effectiveness of fundraising proces s. Analysis on the app developed by Google indicates that the organization successfully fulfilled the requirements of developing user friendly and interactive app. However, the policy of controlled access is not implemented here. Development of UNICEF Tap project: UNICEF Tap Project app can be considered as another innovative app. It uses gamification approach for engaging users with the fundraising process through an interactive medium. This app tracks the interval when a mobile is not touched by user. If a user does not use mobile for 15 minutes, UNICEF can donate for providing a child with clean water for a day (Tap.unicefusa.org, 2015). However this app also does not contain any policy for controlling access. Development of AskU: AskU is another app which also does not collect money directly from users but it engages tem indirectly with the fundraising process. PwC and Australian charities fund jointly developed AskU and it is widely used by Australian NGOs (AskU, 2015). This app does not provide users with chances for creating any community. 4. Current Trends: Analysis on the app using trends of NFPs indicates that most of these organizations prefer to use open source or free apps. The trend also reflects that all these apps are used by several NGOs as a common platform for fundraising and interacting with people (Polzer Ngwato, 2012). Analysis also indicates that all these apps are effective for collecting donations and informing people about various activities undertaken by NGOs. However, technological issues arise when an NFP requires it own app (Rapple, 2011). 5. Conclusion: On other hand, most of the not-for-profit organizations lack adequate fund for investing on app development process. It also increases difficulty for designing new app. Developing an app in less time can reduce its effectiveness. Users can face difficulty to reduce the chances of crash. Even if the apps are developed organizations face difficulties to launch them in market due to policies of Google play and ios. 6. Future Research: Although in this assignment the technological issues in app development for Not-for-profit organizations are discussed, solutions for eliminating these issues are not identified. Further study can be done for finding solutions of technological issues which are identified in this assignment. References AskU, (2015). The free way to support your favourite charity - AskU. [online] Available at: https://www.asku.com.au/how-it-works [Accessed 16 Mar. 2015]. Bennett, J. (2014). Meeting needs. Hoboken: Taylor and Francis. Chen, H., Chen, H., Fulton, C., Gleave, H., Theng, Y. and Wu, M. (2013). Use of mobile apps in information seeking: An international viewpoint. Proc. Am. Soc. Info. Sci. Tech., 50(1), pp.1-4. Crump, B. and Peter, R. (2015). A Case for Non-Profit Organisations to engage in the use of Shared Computing Services. Electronic Journal Information Systems Evaluation, 17(1), p.18. hansson, k. and bannister, f. (2015). the non-government and voluntary sector, ICT, and democracy. [online] Available at: https://www.ijpis.net/ojs/index.php/IJPIS/article/viewFile/142/pdf [Accessed 16 Mar. 2015]. Hockenberry, C. (2010). iPhone app development. Beijing: Pogue Press/O'Reilly. Hoque, Z. and Parker, L. (2014). Performance Management in Nonprofit Organizations. Hoboken: Taylor and Francis. Horton, K. and Roche, C. (2010). Ethical questions and international NGOs. Dordrecht: Springer. Hume, C., Pope, N. and Hume, M. (2015). Introductory knowledge management for not-for-profit organisations. [online] Available at: https://eprints.usq.edu.au/21892/1/Hume_Craig_Hume_IJOB_v17n2_PV.pdf [Accessed 16 Mar. 2015]. Jackson, W. (2013). Learn Android app development. Berkeley, Calif.: Apress. Kangethe, S. and Manomano, T. (2014). Exploring the Challenges Threatening the Survival of Ngos in Selected African Countries. Mediterranean Journal of Social Sciences. Lewis, D. (2014). Non-Governmental Organizations, Management and Development. Non-Governmental Organizations, Manageme: Routledge. Murugesan, S. (2013). Mobile Apps in Africa. IT Prof., 15(5), pp.8-11. Onetoday.google.com, (2015). One Today. [online] Available at: https://onetoday.google.com/home/faq [Accessed 16 Mar. 2015]. Polzer Ngwato, T. (2012). Collecting Data on Migrants Through Service Provider NGOs: Towards Data Use and Advocacy. Journal of Refugee Studies, 26(1), pp.144-154. Rapple, C. (2011). The mobile world: one non-profit publisher's journey. Serials: The Journal for the Serials Community, 24(0), pp.S57-S64. Tap.unicefusa.org, (2015). UNICEF Tap Project. [online] Available at: https://tap.unicefusa.org/ [Accessed 16 Mar. 2015]. Vaccaro, A. and Madsen, P. (2009). ICT and an NGO: Difficulties in attempting to be extremely transparent. Ethics and Information Technology, 11(3), pp.221-231. Wiklund Axelsson, S., Melander Wikman, A., Nslund, A. and Nyberg, L. (2013). Older peoples health-related ICT-use in Sweden. Gerontechnology, 12(1). Zorn, T., Flanagin, A. and Shoham, M. (2010). Institutional and Noninstitutional Influences on Information and Communication Technology Adoption and Use Among Nonprofit Organizations. Human Communication Research, 37(1), pp.1-33.

Web Page Essays - Web Design, Graphic Design, Communication Design

Web Page We are standing on the precipice of a new culture? Sceptical, questioning connected with the world, thirsting for information and change. Technology is driving society at a pace unparalleled in history creating new attitudes, interrelationships, and global awareness. A new consumer is emerging, suspicious of traditional media sources, incredulous of advertising, and contemptuous of the contrived the hyped, the false. This consumer is not easily persuaded by clever graphics or manipulated by fads in design. In order to integrate all aspects of a ?brands' presentation on a web-site, the designer must move beyond form, colour and type and embrace the comprehensive impact of design. Enhanced awareness of the world; deeper, broader thinking about problems and opportunities; a respect for the historical roots of and formal conventions of design; planning and diligent study are required to create interesting global web-site designs. What? subject: Web site design on the Internet Focus: Web site design in the future. Objectives: To identify web-site designs that work, and to identify the reasons to why they work. Why? With the increasing number of web-sites that are coming online daily, in order for them to work, they are more dependent on good design for attracting readership than print is. How? By examination of the most frequently visited web-sites, and although a historical approach with reference to print in design. Section Two Design is the Answer What? Web sites need to be far better designed than anything in the print medium, due to the very interdisciplinary nature of the web-site. Why? Because a magazine with even minimum design gets its information across to the reader. You buy it because you care about the issues in its headlines, if you want more you jump inside, ?print' by its nature is a tactile phenonenom; touch, smell and accessibility, and it is for that reason it will never die. But web-sites are purely visual and aural, one screen at a time. Encouraging the viewer to go beyond the first layer, even learn where to go for what is required is a common problem for designers. It is their job to bring the viewer inside through the "Dance of the seven veils",and once inside, guide them, not to confuse or frustrate them. How? Web-sites that work are sites that do what you want it to do. They do not insult your intelligence, but neither do they obfuscate. They must indicate the wealth of material lying beneath the first page, but also offer you options and alternate means of approach. The answer may lie in better selling of the ?land' ? in urban planning, to use a metaphor. The solutions to timeless internet problems ? navigation, access to information ? will be provided by design. Good design means; pertinent information, content, good ?surfing', exploring, and gathering. The designer is the Web's real pathfinder. How does the designer achieve this goal? By drawing up an agenda for good web design. Section 3 and 4 Where does good web design come from? I believe that the principles print informed quality print design for hundreds of years and that these principles are equally valid online. TEN RULES OF DESIGN FOR THE WEB 1. Put content on every page. Design should not be decoration. It must convey information. Or entertainment. Content should come to the surface on every single level. Avoid useless and confusing icons, e.g. a navigation bar that has a ? for help. Make sure the content is easy to read quickly. Break the text into smaller segments. On the web people are in a hurry. They want the information they are looking for quickly, like a dictionary, that's still what the web is really about. 2. The first colour is white 3. The second colour is black 4. The third colour is red. This is a basic rule that has been around for 500 years. In Print white is the absence of all colours. White makes the best background. Black holds the highest contrast to white; therefore it is the first choice for text. And red draws the viewer in, and defines the image. 5. Never letterspace l o w e r c a s e When this is done the natural rhythm of the letters, so carefully designed by font designer, is ruined. In design if you look at what you do today, it should look like what you want to do tomorrow. 6. Never set a lot of text IN ALL CAPS Fonts were not intended to be all set in caps. They were intended to be upper