Dichotic Listening Task Analysis

Dichotic Listening Task Analysis Miss Emma Elizabeth Dorothy Meredith What does the dichotic listening task enlighten us regarding how we take care of data? Talk about this concerning early and late determination models of consideration. Consideration is a determination procedure and is significant to our regular day to day existences. We utilize our consideration for some things, for example, going across the street, looking out for our youngsters, or even while performing various tasks (which is a priceless expertise in today’s world). Therapist William James (890), discussed two methods of consideration; Active consideration which is characteristic of an individual’s objectives and desires and controlled in a top-down way; and aloof consideration which is controlled in a base up way and is affected by outside improvements (Eysenck, Keane, 2010). The manner in which consideration works achieves a large group of inquiries which has created a lot of exploration in to this field; questions, for example, what amount of data would we be able to take in without a moment's delay? What befalls the data to which we are not joining in? Do interruptions from undesirable data cause consideration regarding fall fl at? Different inquiries are how would we process the data getting through our faculties? What's more, when in the process do we sift through that which isn't important? (Naish, 2010). This exposition will be worried about where the channel lies all the while and will thoroughly analyze early and late models of determination, drawing on research around there which has utilized dichotic listening assignments to help disclose how we take care of data. The dichotic listening task is a strategy generally utilized by analysts in brain research to investigate specific consideration. Members are approached to wear earphones, in which they are then given various sounds speaking to that of this present reality. These various sounds are played in every ear and are effectively controlled (Naish, 2010). Broadbent (1952, 1954) utilized the dichotic listening assignment to help the bottleneck hypothesis of consideration. This hypothesis recommended that data is chosen based on ‘low level’ physical qualities, for example, area of sound, pitch and sexual orientation of speaker, and just this data is handled which would proposes that this bottleneck in the attentional framework is with the end goal that lone a restricted measure of tactile data goes through it. Broadbent contended that this bottleneck happens at an early stage in the separating procedure. To show this hypothesis, Broadbent utilized the dichotic listening task in whi ch he utilized two conditions where the members are approached to tune in and rehash various numbers. Sets of various numbers are played to every ear. They at that point need to report these numbers back either by affirming the numbers heard in every ear (condition 1) or announcing the numbers in the request they were heard (condition 2). Broadbent’s discoveries were that for the most part members discovered condition 1 simpler than condition 2 and that members by and large couldn’t recollect the disregarded message in one ear when close consideration was paid to the message in the other. Anyway he found that with short messages, members could get to the dismissed data a brief timeframe after, as it would be put away in the echoic memory. Physical highlights, for example, pitch and area were additionally seen as utilized by members to follow messages. From this, Broadbent presumed that exchanging consideration to and fro between ears took up progressively subjective as set and that the physical highlights were additionally used to channel data. He likewise suggested that all data is gotten in equal and afterward arranged dependent on the perceptual attributes. It is at exactly that point that the sign needed is passed on for handling, whatever else is blocked which ensures again over-burdening of the semantic processor (Naish, 2010). Broadbent’s early channel hypothesis has been reprimanded he contention being that in the event that we haven’t extricated importance out of the tactile data, at that point how would we know to dispose of it as not applicable. Hypotheses which differentiate Broadbent’s early channel hypothesis will be taken a gander at next. Constriction scholars propose that solitary the shadowed message in dichotic listening assignments are completely prepared, anyway everything else isn't blocked, it is simply lessened. Treisman (1960) found that a few members, when shadowing a message, would state a word that had been introduced in the unshadowed message. She found this was typically in light of the fact that the word was conceivable with regards to importance in the shadowed message (Eysenck, Keane, 2010). This drove Treisman (1964) to propose the constriction hypothesis which is that all data is perceptually prepared in equal at that point sent through for handling semantically. The went to message would be left immaculate and afterward, as opposed to Broadbent, the entirety of the other data would be weakened and dissected, instead of blocked which clarifies why the constricted message will in some cases be taken care of, (for example, in the mixed drink party impact where you can be taken care of a discussion in one piece of the room, hear your name in another piece of the room and afterward change your consideration regarding that discussion) and furthermore outlines a blemish inside Broadbent’s early Filter hypothesis. Treisman utilized the dichotic listening errand and shadowing to represent weakening. Members were approached to shadow a story being played in one ear disregarding what was being played in the other ear. She found that members started to shadow the other ear if the story exchanged ears, repudiating Broadbent’s hypothesis as they shouldn’t know about the story proceeding in the other ear. Treisman suggested this was because of preparing where the transitory sensitisation of a word because of the nearness of another makes the audience expect what the following word will be. She additionally asserted that the area of the bottleneck was probably going to be more adaptable than Broadbent had recommended (Naish, 2010). Certain words, for example, own name, m ay likewise be perceived effectively in the unattended message. It was shown by Underwood (1977) that the preparing impact got more grounded if there were a few connected thoughts used to prime as opposed to a solitary word. Underwood likewise reasoned that sentences are handled as entire units yet just when gone to as the preparing impact was additionally a lot more grounded when the story begins in the went to ear and afterward changes to the unattended ear as opposed to the other way around (Driver, 2001). It has just been referenced that Broadbent had discovered that data could be put away in the echoic memory and it is likewise valid for the notable memory when it come visual methodology. He contended that in the event that we could switch consideration quickly into the suitable tangible cradle, at that point it is conceivable to process unattended data. Broadbent was, in any case, critical about this as he accepted that it took 500ms to move consideration, however it really ta kes 50ms (Tsal, 1983 refered to Eysenck, Keane, 2010). This implies moving thoughtfulness regarding that data in the echoic memory can be as effective as moving consideration regarding the genuine article. Treisman contends that the purpose behind this inconsistent semantic preparing of the unattended data is because of a defective channel. Conversely, Broadbent contends that it relies upon what is called ‘slippage’ by Lachter et.al (2004). That is consideration moved to as far as anyone knows unattended data, subsequently it isn't unattended (Eysenck, Keane, 2010). There are three different examinations that demonstrated oblivious familiarity with the unattended material. Corteen and Wood (1972) led an investigation where members were molded with a mellow stun to city names until they indicated a Galvanic Skin Response (GSR). They despite everything demonstrated GSR to these words and urban areas they hadn’t been molded in, when they happened in the non-shadowed message, albeit intentionally they didn't know about them (Naish, 2010). Corteen and Dunn (1974) additionally adapted their members to specific words with the goal that they would display GSR after hearing them. To exhibit non-mindfulness, members were told to make a cognizant reaction when a molded word was played. They neglected to do this more often than not when the adapted word was played in the unattended ear and showed GSR. This recommends some handling for importance must happen and repudiates Broadbent’s early channel hypothesis (Driver, 2001). Von Wright, Anderso n and Stenman (1975) proposed that importance can be prepared without mindfulness. They built up that a GSR was brought about by related words, even equivalent words, for the adapted word by directing a dichotic listening task where the members were given two arrangements of words auditorially and requested to shadow one rundown and overlook the other. The discoveries were this in fact occurred and a GSR impact happened when the words were in the non-shadowed rundown or were fundamentally the same as sounding words (Eysenck, Keane, 2010). As of now referenced, lessening hypothesis assists with clarifying the mixed drink party impact and furthermore Corteen and Dunn’s finding. It affirms that unattended data may be accessible for recognizable proof not meaning. There is additionally less perceptual data to be related to exceptional words, for example, own name. Lessening hypothesis likewise clarifies why members will follow a message from one ear to the next as the two messages are being handled anyway preparing makes related words in constricted messages simpler to distinguish at exchanging point (Driver, 2001). It might likewise be conceivable to clarify sound-related consideration (how we reason unmistakable â€Å"sound objects† to take care of, for example, one person’s voice among many) by expanding visual consideration speculations that clarify how we find and take care of items in our spotlight of consideration. This recommends the equivalent neural systems may lie underneath the two kinds o f observation (Shinn-Cunningham, 2008). It is proposed by late determination scholars that all data is handled. It’s just the relevant mater

Euthanasia is never justified do you agree Essay Example

Killing is never advocated do you concur Essay The issue of Euthanasia is an ethical issue, and similarly as with every single good issue there are different sides to each story. Killing is the closure of somebodys life, by and large as an endeavor to end languishing. At the point when it is talked about, individuals frequently mean Voluntary Euthanasia that is a type of helped self destruction (which implies somebody plays out the self destruction for somebody who can't.) Some individuals trust Euthanasia is a wrongdoing and is consequently not justified.These individuals accept that the demonstration of Euthanasia is conflicting with Gods will, and these individuals for the most part follow the good book, which additionally expresses this. 1 Corinthians 6:19 cases that our bodies are Gods sanctuary, subsequently implying that the completion of a real existence implies the harming of a piece of God. Likewise, Genesis 1:26-31 says that as God made humankind in his own picture, at that point Euthanasia is plainly unnatural. Romans 14:8 says, Whether we live incredible, have a place with God this is carefully against Euthanasia, since it implies that once we murder somebody we are damaging Gods will. At last be that as it may, there is one of the Ten Commandments in Exodus 20:73 which says, you will not murder, and killing is obviously a type of murder.But removing the issue from chapel, there are numerous different reasons why individuals may trust Euthanasia is unjustified. One man rejected treatment for his malignant growth, and he was actually days from passing on before the truth hit him and he adjusted his perspective. Specialists had the option to treat him and he endure, on the off chance that it werent for this he wouldnt be alive today.Then take the instance of John Merchant for instance. One man, totally incapacitated, unfit to talk, move, feed himself his lone correspondence is through the squinting of his eyes. Utilizing codes, individuals have discovered from him that he doesnt need to kick the bucket. Anyway had a passerby seen him, they may well have concluded that his life wasnt worth living and finished it for him. This achieves the inquiry when is life worth living?But in different cases, Euthanasia might be the kindest alternative. Take the instance of Chrissie Darley Jones. A lady ready to move and talk but then many trust her life isnt worth living (since she is 80% mind dead). Before she became cerebrum dead she expressed that she would need no clinical intercession to keep her alive, anyway she is know being taken care of through a cylinder into her stomach. Specialists will not release her. This is on the grounds that there are times when a patient doesn't have a clue what is best for them. We may think this is brutal, yet as she is 80% cerebrum dead, we have no chance to get of knowing whether she has adjusted her perspective on life or on the off chance that she is even glad, so specialists decide to keep her alive as they pick life over death.In end, in the w ake of having thought about the two sides of the contention, I for one think that its difficult to pick a side. I emphatically concur with all the explanations behind and against Euthanasia, and I have reached the resolution that is continually going to be an unsolved issue. For instance, now and again Euthanasia can without much of a stretch be supported however in others I think that its exceptionally difficult to concur with, so a general stipend of Euthanasia appears to be unjustifiable.

Rehab for Veterans With Drug or Alcohol Problems

Rehab for Veterans With Drug or Alcohol Problems PTSD PTSD and the Military Print Rehab for Veterans With Drug or Alcohol Problems By Matthew Tull, PhD twitter Matthew Tull, PhD is a professor of psychology at the University of Toledo, specializing in post-traumatic stress disorder. Learn about our editorial policy Matthew Tull, PhD Updated on February 06, 2020 Joe Raedle / Staff / Getty Images More in PTSD PTSD and the Military Causes Symptoms Diagnosis Treatment Coping Related Conditions If youre a veteran with dealing with a drug or alcohol problem, you should know about a VA drug rehab program thats available to you. Veterans have been found to experience a number of difficulties, including  post-traumatic stress disorder (PTSD),  depression,  physical health problems  and  problems controlling anger.  High rates of  drug and alcohol use  are also common among veterans, especially those with PTSD.  As a result, many veterans find themselves faced with legal problems. In response to this problem, several Veterans Affairs Medical Centers (VAs) across the country are teaming up with the local court system to provide veterans charged with non-violent alcohol- or drug-related offenses a second chance to get their lives back in order. Learn about this VA drug rehab program below. PTSD, Drugs, and Alcohol â€" Youre Not Alone Youre not alone if youre dealing with a drug or alcohol problem. Its not uncommon for veterans with PTSD to turn to drugs and alcohol.   Here are some statistics the U.S. Department of Veteran Affairs has shared about veterans who are dealing with both PTSD and substance use disorder (SUD): More than 2 out of 10 veterans with PTSD also have SUD.War veterans with PTSD and alcohol problems tend to be binge drinkers. Binges may be in response to bad memories of combat trauma.Almost 1 out of every 3 veterans seeking treatment for SUD also has PTSD.In the wars in Iraq and Afghanistan, about 1 in 10 returning soldiers seen in VA have a problem with alcohol or other drugs. Learning about the VA drug rehab program is a healthy step toward getting the help you need.   How VA Drug Rehab Works The Veterans Alcohol and Drug Dependence Rehabilitation Program offers rehabilitation therapies, along with medical, social and vocational therapies, to  alcohol and drug dependent veterans. The programs offer various forms of treatment including detoxification, rehabilitation, and psychiatric care. Treatment programs are located in the VA medical centers and clinics. In this system, VAs work with the local court system to create Veterans Treatment Courts, which specifically target veterans charged with non-violent alcohol- or drug-related felonies. When a veteran is charged with one of these offenses, he or she is diverted to these courts, and their sentences are either delayed or replaced with inpatient or outpatient treatment provided by the VA. In addition, veterans are provided with a mentor who assists the veteran with employment, housing or other issues. All veterans are assessed by a VA-affiliated mental health professional who will determine the best treatment program for that veteran. Throughout treatment, the veterans progress is closely monitored by the judge and VA team to make sure that the veteran succeeds. The goal of VA voluntary drug rehab programs is to provide the veteran with the opportunity for rehabilitation, hopefully reducing the likelihood of future drug- and alcohol-related problems. Who Is Eligible for the VA Drug Rehab Program? To be eligible for the Veterans Alcohol and Drug Dependence Rehabilitation Program, you  must be enrolled in the VA health care system. (Or you may qualify based on an exception.)   Usually, your character of discharge or service must be under other than dishonorable conditions  in order to receive VA benefits and services. However, the VA may make exceptions.   The VA drug rehab program is managed by the Veterans Health Administration.  You can learn more about this important program at Benefits.gov.

Understanding Teens Who Self Injure Essay - 2050 Words

Understanding Teens Who Self Injure Imagine being sixteen years old and taking a razor to your arm because you feel so much pain inside that cutting is the only way to escape it. For a lot of people this idea seems strange and incomprehensible, but for many teenagers this is their reality. In a society with so much abuse, neglect and crime children are facing things that they never had to face in the past. Adolescents who are lacking more positive coping skills are turning to self-injurious behaviors to ease their pain and frustration. In recent years the issue of self-injurious behaviors or SIB (White Kress, 2003) has increased in popularity. The general public is starting to take a special interest in the issue as more†¦show more content†¦?The object wasn?t to make myself bleed to death, just to let go of the ugly feelings holding me hostage-- feelings that would leave me at the sight of blood? (Pederson, as quoted in Zila Kiselica, 2001). SIB includes a wide range of behaviors including head banging, hair pulling, skin cutting, self-hitting, and skin burning. SIB is typically found in early adolescence but can become a chronic behavior that carries on into adulthood. Most research focuses on females who self injure because it is found that, while males do self injure many more females do it. We also need to take into consideration that females tend to be more help seeking than males; so many more males may be self-injuring than we know. Zila and Kiselica define the typical self-mutilator as female, adolescent or young adult, single, usually from upper- middle class family and intelligent. It is found that one in four teenage girls cut (Barnard, 2004). SIB can be classified into four categories: Stereotypic SIB, Major SIB, Compulsive SIB and Impulsive SIB (White Kress, 2003). Each of the four categories corresponds with and tends to be more prevalent with various DSM-IV mental disorders. The following will describe each of the four categories in detail. Stereotypic SIB The kind of behaviors that can be classified under Stereotypic SIB include head banging, self-hitting and slapping, self biting, and hair pulling. These kind ofShow MoreRelatedEye Opener : The Mind And Body1478 Words   |  6 Pagesbiological factors† (Anorexia Nervosa: Signs, Symptoms, causes, and Treatments). Someone with anorexia always has the fear of gaining of weight or becoming fat, even if the person is underweight. In some cases, someone with Anorexia Nervosa purges (self-induced vomiting) as a quicker way to lose weight, which causes the esophagus to become swollen or even tear apart. Others with this disorder use laxatives, diet pills, enemas and exercise excessively as another method to quickly get rid of unwantedRead MoreEye Opener : The Mind And Body1480 Words   |  6 Pagesbiological factors† (Anorexia Nervosa: Signs, Symptoms, causes, and Treatments). Someone with anorexia always has the fear of gaining of weight or becoming fat, even if the person is underweight. In some cases, someone with Anorexia Nervosa purges (self-induced vomiting) as a quicker way to lose weight, which causes the esophagus to become swollen or even tear apart. Others with this disorder use laxatives, diet pills, enemas and exercise excessively as another method to quickly get rid of unwantedRead MoreCauses and Effects of Violence in Children Essay1698 Words   |  7 Pagessuggests that more children are at risk than what was expected. Has the definition of violence changed or now the society does not consider the impact ferocity has on children? Merriam-Webster defines violence as an â€Å"exertion of physical force so as to injure or abuse [oneself or the other].† There are many views as to why children are violent. 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Nature versus Nurture - 1424 Words

During the ages of early childhood, particularly from birth till elementary school, a child requires the utmost care and attention possible. Quite literally, a baby is born in the world as a seed and needs nothing more than unconditional nurturing in order to grow and develop at a steady pace. In the case of psychiatrist Bruce Perry’s â€Å"The Coldest Heart†, Leon is a teenager who comes from a tight-knit, affectionate family yet unlike his older brother Frank, Leon was never exposed to such care and attention. Instead, he spent his childhood in a state of neglect and darkness- an apparent yet uncalled for trigger to his juvenile, criminal behavior that shaped him to become what Dr. Perry considers being a â€Å"classic sociopath† (Perry, 114). In a small family with an innocent and conservative mother, a hardworking father, and an older brother to idolize, it would best be assumed that the child would turn out to be a mellow, genuine person. Yet with Leon the s ituation was a complete turnaround. Rather than an outgoing, socially savvy boy he grows up to become an anti-social, problematic teen. Why? An automatic response would be to blame the parents. Did they do something wrong in raising him? With her first son Leon’s mother Maria had an entire network of support in helping raise Frank. A whole family of women stepped forward and took over handling the newborn whenever Maria desired. The striking difference between the childhoods of her two sons is reflected in the childShow MoreRelatedNature Vs Nurture : Nature Versus Nurture1602 Words   |  7 Pagesshape their personality? The nature versus nurture debate serves as one of the most ancient issues ever. As of this day in the year 2016, we have come to understand and realize that both nature and nurture do actually play very distinct roles as far as human development. It is still unknown however, whether we are developed specifically due to nature or to nurture. 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Aggression can be defined as hostile or destructive behavior that can cause injury or destructive outlook especially when caused by frustration. Nature can be defined as aspects of behavior that have been inherited or are genetic, whileRead MoreThe Debate On Nature Versus Nurture Essay969 Words   |  4 Pagesdetermine its form† (Fraser). The debate on nature versus Nurture has been a mystery for years now, constantly begging the question on what has a greater effect on the human development of humans. Is human behavior, ideas, and feelings innate or are they learned over time. Nature, or genetic influences, are formed before birth and shaped through early experiences. Genes are viewed as long and complicated chains that are present thought life and develop over time. Nature supporters believe that genes form

Chapter 25 the Grapes of Wrath Free Essays

THE SPRING IS BEAUTIFUL in California. Valleys in which the fruit blossoms are fragrant pink and white waters in a shallow sea. Then the first tendrils of the grapes swelling from the old gnarled vines, cascade down to cover the trunks. We will write a custom essay sample on Chapter 25 the Grapes of Wrath or any similar topic only for you Order Now The full green hills are round and soft as breasts. And on the level vegetable lands are the mile-long rows of pale green lettuce and the spindly little cauliflowers, the gray-green unearthly artichoke plants. And then the leaves break out on the trees, and the petals drop from the fruit trees and carpet the earth with pink and white. The centers of the blossoms swell and grow and color: cherries and apples, peaches and pears, figs which close the flower in the fruit. All California quickens with produce, and the fruit grows heavy, and the limbs bend gradually under the fruit so that little crutches must be placed under them to support the weight. Behind the fruitfulness are men of understanding and knowledge, and skill, men who experiment with seed, endlessly developing the techniques for greater crops of plants whose roots will resist the million enemies of the earth: the molds, the insects, the rusts, the blights. These men work carefully and endlessly to perfect the seed, theroots. And there are the men of chemistry who spray the trees against pests, who sulphur the grapes, who cut out disease and rots, mildews and sicknesses. Doctors of preventive medicine, men at the borders who look for fruit flies, for Japanese beetle, men who quarantine the sick trees and root them out and burn them, men of knowledge. The men who graft the young trees, the little vines, are the cleverest of all, for theirs is a surgeon’s job, as tender and delicate; and these men must have surgeons’ hands and surgeons’ hearts to slit the bark, to place the grafts, to bind the wounds and cover them from the air. These are great men. Along the rows, the cultivators move, tearing the spring grass and turning it under to make a fertile earth, breaking the ground to hold the water up near the surface, ridging the ground in little pools for the irrigation, destroying the weed roots that may drink the water away from the trees. And all the time the fruit swells and the flowers break out in long clusters on the vines. And in the growing year the warmth grows and the leaves turn dark green. The prunes lengthen like little green bird’s eggs, and the limbs sag down against the crutches under the weight. And the hard little pears take shape, and the beginning of the fuzz comes out on the peaches. Grape blossoms shed their tiny petals and the hard little beads become green buttons, and the buttons grow heavy. The men who work in the fields, the owners of the little orchards, watch and calculate. The year is heavy with produce. And the men are proud, for of their knowledge they can make the year heavy. They have transformed the world with their knowledge. The short, lean wheat has been made big and productive. Little sour apples have grown large and sweet, and that old grape that grew among the trees and fed the birds its tiny fruit has mothered a thousand varieties, red and black, green and pale pink, purple and yellow; and each variety with its own flavor. The men who work in the experimental farms have made new fruits: nectarines and forty kinds of plums, walnuts with paper shells. And always they work, selecting, grafting, changing, driving themselves, driving the earth to produce. And first the cherries ripen. Cent and a half a pound. Hell, we can’t pick ’em for that. Black cherries and red cherries, full and sweet, and the birds eat half of each cherry and the yellowjackets buzz into the holes the birds made. And on the ground the seeds drop and dry with black shreds hanging from them. The purple prunes soften and sweeten. My God, we can’t pick them and dry and sulphur them. We can’t pay wages, no matter what wages. And the purple prunes carpet the ground. And first the skins wrinkle a little and swarms of flies come to feast, and the valley is filled with the odor of sweet decay. The meat turns dark and the crop shrivels on the ground. And the pears grow yellow and soft. Five dollars a ton. Five dollars for forty fiftypound boxes; trees pruned and sprayed, orchards cultivated—pick the fruit, put it in boxes, load the trucks, deliver the fruit to the cannery—forty boxes for five dollars. We can’t do it. And the yellow fruit falls heavily to the ground and splashes on the ground. The yellowjackets dig into the soft meat, and there is a smell of ferment and rot. Then the grapes—we can’t make good wine. People can’t buy good wine. Rip the grapes from the vines, good grapes, rotten grapes, wasp-stung grapes. Press stems, press dirt and rot. But there’s mildew and formic acid in the vats. Add sulphur and tannic acid. The smell from the ferment is not the rich odor of wine, but the smell of decay and chemicals. Oh, well. It has alcohol in it, anyway. They can get drunk. The little farmers watched debt creep up on them like the tide. They sprayed the trees and sold no crop, they pruned and grafted and could not pick the crop. And the men of knowledge have worked, have considered, and the fruit is rotting on the ground, and the decaying mash in the wine vat is poisoning the air. And taste the wine—no grape flavor at all, just sulphur and tannic acid and alcohol. This little orchard will be a part of a great holding next year, for the debt will have choked the owner. This vineyard will belong to the bank. Only the great owners can survive, for they own the canneries, too. And four pears peeled and cut in half, cooked and canned, still cost fifteen cents. And the canned pears do not spoil. They will last for years. The decay spreads over the State, and the sweet smell is a great sorrow on the land. Men who can graft the trees and make the seed fertile and big can find no way to let the hungry people eat their produce. Men who have created new fruits in the world cannot create a system whereby their fruits may be eaten. And the failure hangs over the State like a great sorrow. The works of the roots of the vines, of the trees, must be destroyed to keep up the price, and this is the saddest, bitterest thing of all. Carloads of oranges dumped on the ground. The people came for miles to take the fruit, but this could not be. How would they buy oranges at twenty cents a dozen if they could drive out and pick them up? And men with hoses squirt kerosene on the oranges, and they are angry at the crime, angry at the people who have come to take the fruit. A million people hungry, needing the fruit—and kerosene sprayed over the golden mountains. And the smell of rot fills the country. Burn coffee for fuel in the ships. Burn corn to keep warm, it makes a hot fire. Dump potatoes in the rivers and place guards along the banks to keep the hungry people from fishing them out. Slaughter the pigs and bury them, and let the putrescence drip down into the earth. There is a crime here that goes beyond denunciation. There is a sorrow here that weeping cannot symbolize. There is a failure here that topples all our success. The fertile earth, the straight tree rows, the sturdy trunks, and the ripe fruit. And children dying of pellagra must die because a profit cannot be taken from an orange. And coroners must fill in the certificate—died of malnutrition—because the food must rot, must be forced to rot. The people come with nets to fish for potatoes in the river, and the guards hold them back; they come in rattling cars to get the dumped oranges, but the kerosene is sprayed. And they stand still and watch the potatoes float by, listen to the screaming pigs being killed in a ditch and covered with quick-lime, watch the mountains of oranges slop down to a putrefying ooze; and in the eyes of the people there is the failure; and in the eyes of the hungry there is a growing wrath. In the souls of the people the grapes of wrath are filling and growing heavy, growing heavy for the vintage. How to cite Chapter 25 the Grapes of Wrath, Essay examples Chapter 25 the Grapes of Wrath Free Essays THE SPRING IS BEAUTIFUL in California. Valleys in which the fruit blossoms are fragrant pink and white waters in a shallow sea. Then the first tendrils of the grapes swelling from the old gnarled vines, cascade down to cover the trunks. We will write a custom essay sample on Chapter 25 the Grapes of Wrath or any similar topic only for you Order Now The full green hills are round and soft as breasts. And on the level vegetable lands are the mile-long rows of pale green lettuce and the spindly little cauliflowers, the gray-green unearthly artichoke plants. And then the leaves break out on the trees, and the petals drop from the fruit trees and carpet the earth with pink and white. The centers of the blossoms swell and grow and color: cherries and apples, peaches and pears, figs which close the flower in the fruit. All California quickens with produce, and the fruit grows heavy, and the limbs bend gradually under the fruit so that little crutches must be placed under them to support the weight. Behind the fruitfulness are men of understanding and knowledge, and skill, men who experiment with seed, endlessly developing the techniques for greater crops of plants whose roots will resist the million enemies of the earth: the molds, the insects, the rusts, the blights. These men work carefully and endlessly to perfect the seed, theroots. And there are the men of chemistry who spray the trees against pests, who sulphur the grapes, who cut out disease and rots, mildews and sicknesses. Doctors of preventive medicine, men at the borders who look for fruit flies, for Japanese beetle, men who quarantine the sick trees and root them out and burn them, men of knowledge. The men who graft the young trees, the little vines, are the cleverest of all, for theirs is a surgeon’s job, as tender and delicate; and these men must have surgeons’ hands and surgeons’ hearts to slit the bark, to place the grafts, to bind the wounds and cover them from the air. These are great men. Along the rows, the cultivators move, tearing the spring grass and turning it under to make a fertile earth, breaking the ground to hold the water up near the surface, ridging the ground in little pools for the irrigation, destroying the weed roots that may drink the water away from the trees. And all the time the fruit swells and the flowers break out in long clusters on the vines. And in the growing year the warmth grows and the leaves turn dark green. The prunes lengthen like little green bird’s eggs, and the limbs sag down against the crutches under the weight. And the hard little pears take shape, and the beginning of the fuzz comes out on the peaches. Grape blossoms shed their tiny petals and the hard little beads become green buttons, and the buttons grow heavy. The men who work in the fields, the owners of the little orchards, watch and calculate. The year is heavy with produce. And the men are proud, for of their knowledge they can make the year heavy. They have transformed the world with their knowledge. The short, lean wheat has been made big and productive. Little sour apples have grown large and sweet, and that old grape that grew among the trees and fed the birds its tiny fruit has mothered a thousand varieties, red and black, green and pale pink, purple and yellow; and each variety with its own flavor. The men who work in the experimental farms have made new fruits: nectarines and forty kinds of plums, walnuts with paper shells. And always they work, selecting, grafting, changing, driving themselves, driving the earth to produce. And first the cherries ripen. Cent and a half a pound. Hell, we can’t pick ’em for that. Black cherries and red cherries, full and sweet, and the birds eat half of each cherry and the yellowjackets buzz into the holes the birds made. And on the ground the seeds drop and dry with black shreds hanging from them. The purple prunes soften and sweeten. My God, we can’t pick them and dry and sulphur them. We can’t pay wages, no matter what wages. And the purple prunes carpet the ground. And first the skins wrinkle a little and swarms of flies come to feast, and the valley is filled with the odor of sweet decay. The meat turns dark and the crop shrivels on the ground. And the pears grow yellow and soft. Five dollars a ton. Five dollars for forty fiftypound boxes; trees pruned and sprayed, orchards cultivated—pick the fruit, put it in boxes, load the trucks, deliver the fruit to the cannery—forty boxes for five dollars. We can’t do it. And the yellow fruit falls heavily to the ground and splashes on the ground. The yellowjackets dig into the soft meat, and there is a smell of ferment and rot. Then the grapes—we can’t make good wine. People can’t buy good wine. Rip the grapes from the vines, good grapes, rotten grapes, wasp-stung grapes. Press stems, press dirt and rot. But there’s mildew and formic acid in the vats. Add sulphur and tannic acid. The smell from the ferment is not the rich odor of wine, but the smell of decay and chemicals. Oh, well. It has alcohol in it, anyway. They can get drunk. The little farmers watched debt creep up on them like the tide. They sprayed the trees and sold no crop, they pruned and grafted and could not pick the crop. And the men of knowledge have worked, have considered, and the fruit is rotting on the ground, and the decaying mash in the wine vat is poisoning the air. And taste the wine—no grape flavor at all, just sulphur and tannic acid and alcohol. This little orchard will be a part of a great holding next year, for the debt will have choked the owner. This vineyard will belong to the bank. Only the great owners can survive, for they own the canneries, too. And four pears peeled and cut in half, cooked and canned, still cost fifteen cents. And the canned pears do not spoil. They will last for years. The decay spreads over the State, and the sweet smell is a great sorrow on the land. Men who can graft the trees and make the seed fertile and big can find no way to let the hungry people eat their produce. Men who have created new fruits in the world cannot create a system whereby their fruits may be eaten. And the failure hangs over the State like a great sorrow. The works of the roots of the vines, of the trees, must be destroyed to keep up the price, and this is the saddest, bitterest thing of all. Carloads of oranges dumped on the ground. The people came for miles to take the fruit, but this could not be. How would they buy oranges at twenty cents a dozen if they could drive out and pick them up? And men with hoses squirt kerosene on the oranges, and they are angry at the crime, angry at the people who have come to take the fruit. A million people hungry, needing the fruit—and kerosene sprayed over the golden mountains. And the smell of rot fills the country. Burn coffee for fuel in the ships. Burn corn to keep warm, it makes a hot fire. Dump potatoes in the rivers and place guards along the banks to keep the hungry people from fishing them out. Slaughter the pigs and bury them, and let the putrescence drip down into the earth. There is a crime here that goes beyond denunciation. There is a sorrow here that weeping cannot symbolize. There is a failure here that topples all our success. The fertile earth, the straight tree rows, the sturdy trunks, and the ripe fruit. And children dying of pellagra must die because a profit cannot be taken from an orange. And coroners must fill in the certificate—died of malnutrition—because the food must rot, must be forced to rot. The people come with nets to fish for potatoes in the river, and the guards hold them back; they come in rattling cars to get the dumped oranges, but the kerosene is sprayed. And they stand still and watch the potatoes float by, listen to the screaming pigs being killed in a ditch and covered with quick-lime, watch the mountains of oranges slop down to a putrefying ooze; and in the eyes of the people there is the failure; and in the eyes of the hungry there is a growing wrath. In the souls of the people the grapes of wrath are filling and growing heavy, growing heavy for the vintage. How to cite Chapter 25 the Grapes of Wrath, Papers

Humanities Art and Visual Arts Essay Example For Students

Humanities: Art and Visual Arts Essay Graphic Arts Broadly, this term covers any form visual artistic representation, especially painting, drawing, photography, and the like or in which portrayals of forms and humbly are recorded on two-dimensional surface. Renters also use the term graphic art to describe all process and products of the printing industry. B. Plastic Arts This group includes all fields of the visual arts in which material are organized into three-dimensional forms. 2. Literature The art Of combining spoken or written words and their meanings into forms which have artistic and emotional appeal is called literature. 3. Drama and Theater A drama or play is a story re-created by actors on a stage in front of an audience. 4. Music The art of arranging sounds in rhythmic succession and generally in combination, Melody results from this sequence and harmony from the combinations. Music is both a creative and a performing art. The common forms are song, march, fugue, sonata, suite, fantasy, concerto and symphony. S. Dance Dance involves the movement of the body and the feet in rhythm. Some important types include ethnological, social or ballroom dances, ballet, modern and musical comedy. Method of Presenting of Arts Subject I. Realism In painting this is the attempt to portray the subject as it is. Even when the artist chooses a subject from nature, he selects, changes, and arranges details to express the idea he wants to make it clear. Realists to be as objective as possible. Here the artists main function is to describe as accurately and honestly as possible what is observed through the senses. However, in the process of selecting and presenting his material, he cannot help being influenced by what he feels or thinks. 2. Abstraction It means to move away or separate. Abstract art moves away from showing things as they really are, The painter or artist paints the picture not as it really coked. The picture is not just like elite. It is not realistic. This is used when the artist becomes so interested in one phase of a scene or a situation the he does not show the subject at all as an objective reality, but only his idea or his feeling about it. 3. Symbolism A symbol in general is a visible sign of something invisible such as an idea or a quality. It can be simply an emblem or sign like: % to represent percent, a lion to represent courage, a Iamb to represent meekness. 4. Fauvism This was the first important art movement of the 190s. E fauves flourished as a group only from about 1903 to 1907 but their style greatly influenced many later artists. Henry Matisse led the movement and other important fauves included And © Derail, Rural Duffy, George Royally, all from France. 5. Dadaism A protest movement in the arts was formed in 1916 by a group of artist and poets in Zurich, Switzerland. The Dadaist reacted to what they believed were outworn traditions in art, and the evils they saw in society, 6. Surrealism This movement in art and literature was founded in Paris in 1924 by the French tot Andre Breton. 7. Expressionism A manner of painting and sculpting in which natural forms and colors are distorted and exaggeratedly method was introduced in Germany during the first decade of the twentieth century that is characterized chiefly by heavy, often BLACK lines that define form sharply contrasting over the vivid colors. 8. Impressionism A style of painting developed in the last third of the 19th century characterized by short brisk strokes Of bright color to create the impressionism Of light on objects. It portrays the effect of experienced upon the consciousness of the artist and audience. .uc87558088b51ea12740652fef7566c0d , .uc87558088b51ea12740652fef7566c0d .postImageUrl , .uc87558088b51ea12740652fef7566c0d .centered-text-area { min-height: 80px; position: relative; } .uc87558088b51ea12740652fef7566c0d , .uc87558088b51ea12740652fef7566c0d:hover , .uc87558088b51ea12740652fef7566c0d:visited , .uc87558088b51ea12740652fef7566c0d:active { border:0!important; } .uc87558088b51ea12740652fef7566c0d .clearfix:after { content: ""; display: table; clear: both; } .uc87558088b51ea12740652fef7566c0d { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .uc87558088b51ea12740652fef7566c0d:active , .uc87558088b51ea12740652fef7566c0d:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .uc87558088b51ea12740652fef7566c0d .centered-text-area { width: 100%; position: relative ; } .uc87558088b51ea12740652fef7566c0d .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .uc87558088b51ea12740652fef7566c0d .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .uc87558088b51ea12740652fef7566c0d .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .uc87558088b51ea12740652fef7566c0d:hover .ctaButton { background-color: #34495E!important; } .uc87558088b51ea12740652fef7566c0d .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .uc87558088b51ea12740652fef7566c0d .uc87558088b51ea12740652fef7566c0d-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .uc87558088b51ea12740652fef7566c0d:after { content: ""; display: block; clear: both; } READ: The Struggle for the Soul of Arthur Dimmesdale EssayElements Of Visual Art 1. Line It is an important element at the disposal of every artist. Through the lines of painting or sculpture, the artist can make us know what the work is about. Line always have direction. They are always moving. Lines, as used in any work of art, may either be straight or curved. 2. Color Of all the elements of art, color has the most aesthetic appeal. Delight in color is a universal human characteristics, Color is a property of light. The light Of the UN contains all the colors of the spectrum: violet, indigo, blue, green, yellow, orange and red. These colors are so blended that they yield no sensation of color. 3. Texture It is a color element that deals more directly with the sense of touch. It has to do with the characteristics of surfaces which can be rough or smooth, fine or coarse, shiny or dull, plain or irregular. Texture is best appreciated when an object is felt with the hands. It is found in all the visual arts. 4. Perspective It deals With the effect Of the distance upon the appearance Of Objects, by means of which the eye judges spatial relationships. It enables us to perceive distance and to see the position of objects in space. There are two kinds of perspective: linear and aerial perspective. To get depth or distance, an artist uses both linear and aerial perspective. 5. Space In painting, as in architecture, space is a great importance, The exterior of a building is seen as it appears in space, while the interior is seen by one who is inside an enclosing space, painting does not deal with space directly, It represents space only on a two-dimensional surface. Sculpture involves versatility space relationship or perception of space. 6. Form Form applies to the over-all design off ivory of art. It describes the structure or shape of an object. Form directs the movements of the eyes. Since form consists of size and volume, it signifies visual weight. 7 _ Volume The term volume refers to the amount of space occupied in three dimensions. It therefore refers to solidity or thickness. We perceive volume in two ways: by contour lines or outlines or shapes of objects, and by surface lights and shadows.

In 1939, On The Eve Of The Nazi Holocaust, The Great German Playwright

In 1939, on the eve of the Nazi Holocaust, the great German playwright Bertolt Brecht wrote Mother Courage and Her Children. For the setting of his play, he chose the Thirty Years' War, the senseless 17th century European conflict that pitted Protestants against Catholics and laid waste to whole lands and peoples. Spanning the years 1618-1648, it was the most destructive war in European history until modern times. It was a war which seemingly no one wanted but which no one could stop once it had gained its brutal momentum. The play came too late to be of consequence in World War Two, but it has played to great effect on the world stage ever since, becoming Brecht's most popular work after The Threepenny Opera. Mother Courage herself has become a theatre archetype of the indomitable, irrepressible human spirit. For all its epic scope--rolling through Sweden, Poland, Saxony, Bavaria and Alsace--the play is an intensely personal journey. It centers on a woman, Mother Courage, who owns a rolling canteen wagon and who follows the war selling victuals and sundries to its troops. She is an earthy peasant, a hearty cynic who profits from slaughter, and who actually fears that peace may break out. Mother Courage knows no loyalty but to her business and to her family whom she tries to protect from the ravages of the carnage. Eventually, the war exacts its pound of flesh, its payment for her long feeding upon it. One by one, all her children become fodder for the ravenous maw of the conflict, victims of the very virtues which she has instilled in them for survival. This is a deeply human play. Mother Courage embodies the best, and worst, of all of us in similar circumstances. With a single mindedness that produces real heroism, she negotiates the wake of the war. Ruthless, fiercely selfish, clever and conniving in defense of her small moveable turf, she is completely understandable. In her bawdy humor, tenderness and rue, she is utterly human and sympathetic. In the end, like in any tragedy, it is her great will and indomitable spirit which is both her ruin and her triumph.

An instrument That Drives Society

An instrument That Drives Society An instrument That Drives SocietyTechnology over the decade has essentially influenced society. Technology is an instrument of exercise and maintaining a source of power. It is used to enhance symbolic and material position. This is shaped through the ideologies of technology. Ideology is the set of values and beliefs shared by members of a group, culture and nationality. Some of the dominant ideologies that have structured the discourse of technology are measured in determinism, efficiency and technological progress.Technological determinism is a theory that views technology as the principle that drives the development of its cultural values and social structures. It is based on two hypotheses; the technical base of a society is the fundamental condition affecting all patterns of social existence and technological change is the single most important source of change in society. The television was invented as a result of scientific research and development. Its power as a medium of n ews and entertainment has altered all proceeding medias, along with institutions and forms of social relationships.IIT KanpurAccording to Williams (2003) "new technologies are discovered, by essentially internal process of research and development, which sets the conditions for social change and progress" (p. 5); this implicates research and development as self-generating. Williams stated that the invention of television have been incentive and responses within a phase of social evolution. This idea states that the discovery of new technology results in society changing to adapt to a particular technology.Change in technology is equated to new forms of technology; this is known as technological progress. Progress refers to moving forward towards a goal or an endpoint. This typically involves community, leisure, health, wealth, harmony and other values. Progress is associated with two different types of goals; material and moral betterment. This is linked to key values of the...

The Undetected Occurrence of PTSD in Soldiers Assignment

The Undetected Occurrence of PTSD in Soldiers - Assignment Example Since soldiers are prone to exposure to various traumatic experiences in their endeavours, these traumatic events may lead to the occurrence of PTSD amongst the soldiers. Thus, this creates a need for the detection and prevention of PTSD, especially among soldiers. There exist a number of strategic interventions with regard to the occurrence of PTSD in the society (Bryant, Creamer and O’Donnell, 2009; Foa, Keane, Friedman and Cohen, 2009; Forbes, Creamer and Bisson, 2010; Sones, Thorp and Raskind, 2011; Ursano, Bell and Eth, 2004). These potential intervention measures can be divided into three. Psychological interventions offer a wide variety of intervention methods for adults with respect to the occurrence of PTSD (Gray, Maguen and Litz, 2004; Hoge, Worthington and Nagurney, 2012; Jakupcak, Roberts, Martell, Mulick, Michael and Reed, 2006; Ruzek, Brymer and Jacobs, 2007; Wood, Murphy and McLay, 2009). Thus, some of the psychological intervention methods with regard to the prevention and treatment of PTSD include psychological first aid (PFA); cognitive therapies and exposure-based therapies among other interventions. Since the occurrence of PTSD can also be attributed to biological pathways, there exist various pharmacological intervention methods (Holbrook, Galarneau and Dye, 2010; Matar, Cohen and Kaplan, 2006; McCleery and Harvey, 2004; Schelling, Roozendaal and De, 2004; Stein, Kerridge and Dimsdale, 2007). This is owed to the fact that such debriefing interventions would be geared towards providing the necessary information concerning the occurrence of PTSD amongst the soldiers (Barboza, 2005). The interventions would also create a platform for the affected soldiers to share the traumatic experiences with other concerned parties (Schnurr and Green, 2004). This would significantly contribute to the reduction of the stigmatization associated with the  occurrence of PTSD among soldiers.This implies that CISD and CISM provide a suitable intervention platform for individuals who may be affected indirectly by traumatic events such as soldiers.  

The Impact of Increasing Import Prices With Respect to Economic Research Paper

The Impact of Increasing Import Prices With Respect to Economic Variables - Research Paper Example At current market prices, the GDP is at its highest during the year 2004 whereas it is at its lowest during the year 2001. During 2004, the US economy experienced consistent growth with almost over 4%, on average, growth rates during each quarter. This was mainly due to the strong demand created through business spending, the sector which witnessed almost double-digit growth during the period whereas consumer spending was increasing too i.e. it showed an improvement of more than 4% during the year. Similarly, new jobs were created and the employment level fell sharply which not only stimulated spending but also increased the income level of individuals. Similarly, an increase in consumer spending resultantly caused an increase in the business sector when the business expansion was witnessed as it has been discussed earlier. However, what is also important to discuss, here is the fact that inflation during this period was at high level i.e. the current price level was high therefore t he GDP at current market prices was at its highest? Similarly, in the year 2001, GDP at current market prices was lowest because the US was hit by the terrorist attacks on 9/11 which significantly damaged its economy as most of its stock exchanges closed down for a substantial period of time. Secondly, the price level was relatively at a lower level as compared to the base year i.e. 2001 was just one year after the base year of 2000 therefore it was at the lowest level since at the base price GDP growth rate was around 6 – 7% whereas it showed negative growth from 2000 to 2001 at current market price level.

A company operating

A company operating A multinational sometimes known as transnational, is a company operating out of its origin country which involves one or more countries. Multinational corporations growth in alliances, joint ventures and mergers and acquisitions, but this will cause consumers to recognize the brand, rather the parent company. Shell, Caltex, ExxonMobil, Nokia, McDonalds, Toyota, Nestle, Sony, Microsoft corporations are a few example of multinational corporations. It is important as many large corporations tend to increase sales and gain brand recognition at the same time providing jobs opportunities as in the case study of James Dyson and Waterford Wedgwood. International marketing is the multinational process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives[1]. Today, many multinational corporations are surviving and competing against their competitors brand to achieve higher market profits. The companies apply strategic measures to expand their business as well as improving management in order to increase profit income. The basis of a company running its business is to have a good human resource management, quality control on product or services, maintaining loyal customers and at the same time boosting sales and implementing marketing strategy in their founding region country. For examples the most popular product in the United States are Microsoft Corporation, Apple, and McDonald, where they gain most of their profits from its own founding country. However, if the same company runs the same system they use in their founding country, it might not be successful if they were to expand their business market onto the international market. This is because different countries have different culture, religion, tradition, mind set, environment and lifestyle and it plays a vital factor that caused the marketing plans to fail if international marketing mix concepts are not brought into consideration. CEO of Coca-Cola, Mr Daft mentioned, it was that the next big evolutionary step of going global now has to be going local. Most worrying for the global brand-owners, consumers in the newly opened markets started expressing a desire for local products, protection for its local sovereignty and cultural identities[2]. In order for an organization or business to achieve a successful rate in widening their product services internationally, the management team needs to apply the international marketing mix in planning and strategies marketing conce pt that cater for international market consumers. In this assignment the multinational company that Ill examine its international marketing mix operation will be Kentucky Fried Chicken as Ill investigate and study the strategies of its international marketing mix of the companys success. Kentucky Fried Chicken, or famously known as KFC is a very well known fast-food chain restaurant having thousands of franchises throughout the world, serving its famous Colonel Harland Sanders trademark chicken, in both Original Recipe and Extra Tasty Crispy varieties, along with chicken sandwiches, chicken pot pies, crispy chicken strips, mashed potatoes and gravy, and potato wedges. KFC Corp. is wholly owned by Yum! Brands, Inc., which also operates the Pizza Hut, Taco Bell, Long John Silvers, and AW restaurant chains. The headquarters is located in Kentucky, where the brand originated and half of the profits made by this company is through international marketing and sales or via franchising. The two marketing approach which adapted by KFC in their marketing campaign which I will elaborate more, are standardized, and adaptation marketing approach. In standardized method, it described as a common market program, where a company uses a standard, fixed marketing plan to run its business in their founding country. One can notice that all the outlets are very identical and the management is really concern on the standard operating procedure (SOP), to ensure highest standard quality of food and services being offered to the customer. Take Shiseido, a beauty brand as example, where there are employing standardized method, where all their products marketing are the same all over the international market in terms of the product, price, promotion and placement of the product. Same goes to Coca-cola, Pepsi, and Marlboro where standardization strategies are used. Consumer can purchase the same Vanilla Coke, Coke Light and the red tab Coke is sold all around the globe. However, adaptation strategies is total opposite of standardized where it recommends for product and marketing modification for a certain international market in order to suit the needs of the foreign market in terms of cultural, environment, product knowledge et cetera in order bring success to its marketing plan and to help boost its sales. Therefore by analyzing Kentucky Fried Chicken international adaptation marketing strategies with Malaysia, which are managed by QSR Brands Berhad[3], there are significant differences of marketing strategies used compare to common standardization marketing uses in their founding country. We can notice the difference by comparing the both countries 4Ps of marketing mix. I shall start with the first marketing mix, which is product. Product Product marketing is the first element that deals with the specifications of the goods or services and how it is related to satisfaction of the customers. Products are usually developed to meet up the wishes of the customers. It is sorted according to the five characteristics, quality, features, styling, brand name, and packaging. [4] Based on the KFC product marketing plans in the US markets, their products are packed using their brand symbolic color of red and white together with the image of Colonel Sanders which is the core of the companys advertising and branding strategies. It uses standardized approach method to market their product, and also to neighboring countries of Canada, New Zealand and some part of Europe. Other than fried chicken, many KFC restaurants serve side dishes like coleslaw, potato wedges, french fries and mashed potatoes. But for their international product to Malaysia, it used the same brand name, image, packaging, and preserving its quality of the fried chicken as it is the companys Unit Selling Proposition. Also, its finger lickin good famous catchy slogan are maintained too. However, there are adaptations done to its products feature and styling of products such as Extra Tasty Crispy in the US, are being replaced by naming it Hot Spicy in Malaysia, but both products are similar just the features name is different. The culture of Malaysia and the US are different that is why certain products of name are different in one and other. The title Hot and spicy is more suitable in Malaysia rather than Extra Tasty Crispy because of the word spicy as it brings the meaning of hot,. KFC Malaysias new product, the X meal Hotrods with smoking hot sauce is somehow similar to Malaysian favorite traditional food Satay. Same goes to local product of Nasi Lemak Enak where Malaysians can find it in one of the KFC a.m meal, not to mention as well the Colonel Chicken Rice Combo, which are Malaysian local food it is because Malaysian more like to eat rice than American who like to eat mashed potatoes. As majority of Malaysia consume rice as their main carbohydrate source in their daily diet. KFC seems to acknowledge the important of rice in their serving, and therefore offering rice and chicken porridge as an alternate adds-on in their menu. KFC also provide Milo as a drink of breakfast due to Malaysian use to drink Milo as their hot chocolate drink. KFC in Malaysia also provide Thirst Quenchers with a fun float of scoops of ice-cream with any carbonated drink in these hot seasons in Malaysia. Desserts are ice-cream because of the hot weather of Asia, Malaysian prefer ice-cream rather than parfait in the US to feel cool. Another distinctive product differences are KFC in the US sells pork ribs in their market but its different in Malaysia whereby this is a Muslim country and the restaurant need to follow regulations for Halal food certification in order to attract Muslim customer. Pork and beef are not permitted and other products are needed to be replaced with alternatives favorites. Apart from the certificate for operational premises, internal controls over raw materials procurement, manufacturing, packaging, storage, transportation and utensils need to be controlled as well. KFC need to understand the cultures and religions of Malaysia where Halal food is food that complies with Islamic Law stipulates that food consumed to be hygienic, not harmful to health, free from any forbidden parts of animal origin, free from anything regarded as filth under Islamic law. In addition, meat products must be derived from animals that are permissible and slaughtered according to Islamic Law for example pork which are forbidden for Muslims. This is because they need to fulfill the requirement of international marketing mix of Malaysias custom, tradition, religion and other factors that need to be concern and also the consumer demographics and psychographics of Malaysians. Despite Malaysians customs and culture traditions, KFCs marketing in Malaysia is gaining its ground with unequivocal success by implementing the international marketing mix. Price For Price marketing, it refers to the process of setting a price to the product. Price is the only element in the marketing mix that brings revenue to the firm. Pricing strategies are linked with factors of standard of living, population size, age profile, and purchasing pattern of its consumer market. It also deals with ones country economy status. The prices of all of the items offered by KFC Malaysia are reasonable and suitable with the target market segments. Pricing of KFC chicken is Strength for KFC in the SWOT analysis as the meals are comparably cheaper than its competitor of Popeyes and AW. Figure below tells that KFC snack plate are more value for money comparing with AW set. KFC also introduce JomJimat, which attracts consumers to save more for individual set. Not to forget the affordable yet convenient way of having breakfast, this is called KFC a.m meal that offers local foods. Family feast of mini bucket combo and variety bucket also comes with discounted price. By having suitable pricing and campaign will help ease the burden of consumer financially as they make KFC their choices when it comes to eating quality yet delicious fried chicken Place Place refers to where and how the product gets to the customers. Two basic issues involved in getting the products are channel management and logistics management. Most of the KFC restaurants around the world are in commercial areas. In the US, it can also be found operating as free-standing units and kiosks in high-traffic crowded areas. Such methods can capture both the consumer market of family and friends gatherings area, and also the busy working class, so that they could grab a bite of KFC anytime, anywhere. Nontraditional service, often stemming from successful innovations instituted in the companys international operations, was seen as a way for KFC to enter new markets. Delivery, drive-through, carryout, and supermarket kiosks were up and running. Other outlets in testing were mall and office-building snack shops, mobile trailer units, satellite units, and self-contained kiosks designed for universities, stadiums, airports, and amusement parks. However in Malaysia, KFC placed its restaurants in most commercial shopping malls, and also in every township. This will be easy for KFC as shoppers roaming around for the purpose of shopping can actually be expected to step in and make a purchase. KFC Malaysia builds a strong affinity with a new generation of young customers by rolling out various strategies such as collaborating with the national zoo of having the restaurant to be placed in its compound. Im sure every school children are excited to have KFC during their visit to the Zoo. Oh how it reminds me back of my childhood days eating KFC in zoo with its Chicky Mascot. Besides that, by offering 24-hour restaurant service to its consumer, it will surely satisfy the late hungers of KFC fans. Drive through are also another way of providing fast serving of food to rushing busy Malaysians who without the need of getting down from their vehicle to make orders. With over 350 KFC outlets situated in Malaysia, It is by far the most popular restaurant chain in the Malaysia Promotion Promotion refers to the various methods of promoting the product. The four promotional tools available to the marketing managers are advertising, sales promotion, publicity, and personal selling. At KFC, Promotion is the main tool to bring all chicken lovers attention towards its delicious one-of-a-kind. Advertising KFCs advertisements can be seen throughout local media in Malaysia via billboard and banners in public transportations of LRT and bus, including major highway. Leaflets and page spreads can be seen advertised in newspaper, magazine, commercials can be seen and heard in radios and television as well as the internet. KFC aired their Variety Bucket commercials during dinner time in ASTRO Wah Loi Toi, to attract its target consumer of Chinese adult family where they spend time watching Chinese drama. For its KFC Hot Rods, its commercial can mostly be seen in 8tv and ntv7 channel where its younger targeted consumer watched youth programs. And for those consumer who browse internet searching for KFC information. KFC also provide website to visit. KFC Malaysia also stimulates repeat purchases of its products Using Reminder advertisements. The company anthem finger linkin good is a wakeup call to the consumer to remind them how good they felt the last time they ate KFC chicken The website of KFC Malaysia tends to have more multimedia graphical elements comparing with the dull yet boring US website. By using video, animation, colors and images, it will draws consumers attention towards the product and stay on longer in browsing the website and this will make a good marketing approach towards Malaysians. KFC uses the theme good things come together with KFC as their promotion campaign which focus on family ties, friendships, and togetherness and at the same time, also focusing unity of 3 races of Malaysia which works well with the 1Malaysia unity concept. KFC uses family sentimental approach in targeting their target market. This is because family value comes first for most Asians. Totally different from US, where its advertisement are focusing on low fat and healthy diet campaign, 0 Gram Transfat nutrition. Another commercial for the fish burger in Malaysia TV channels, where it shows two Malay boys eating fish burger and it attracts many cats to surrounding them both. By applying and understanding Malaysian Malay culture where first, Malays are only fond to cats and not other animals especially dogs, and at the same time, showing that cats loves fish and the smell of the burger able to tempts the cats. Sales Promotion KFC Malaysia offers its customers with various forms of incentives to buy its Chicken. Using coupons that are inserted in local newspaper print ads, customers can enjoy the benefits of discounted price or free add-ons, which the customer must cut and bring along, serves as a pull factor to attract consumer to dine in its restaurant. Publicity As KFC it grew in popularity, KFC turned to the psychological appeal wherein customers also contributed to the various community services via their purchases. Widely adopted by renowned global brands, this unique marketing approach termed cause-related involves donation of a certain percentage of the purchase price to a specific charity project focusing on corporate social responsibility. This was how KFC Care Fund [5]was introduced, this being one of the most memorable corporate social responsibility projects initiated to help underprivileged children from 68 homes throughout Malaysia. PR effectively conveyed the feel good factor to customers that a certain percentage of their KFC Kids Meal purchases were being pooled for these charitable causes. All the more giving they became in helping out a good cause. As globalization has creates a unique yet sophisticated demanding consumer market, creative measures must be implemented in order to reach its target market. KFC need to foresee and follow with the pace of consumers purchasing and eating behavior in constantly changing its marketing strategies. For example setting up small stalls or express kiosk in major busy streets of Kuala Lumpur would be a good approach to meet consumers demand. Another suggestion, KFC Malaysia only provides drive thru placement in certain busy areas, but still a lot of branches in Malaysia dont have drive thru benefits to their customers. KFC must take action about this matter so that can keep more loyal customer even in their busy time they still willing to drive thru to buy KFC rather than McDonalds. Other than that, KFC Malaysia didnt provide delivery services to consumers home or office. They really need to take this as serious way to improve their sales and branding. Product wise, KFC may applies diffusion of innovations strategies and come out with special sets for vegetarian as well as introduce more chicken flavor other than Original Recipe and Hot Spicy. This can attract difference types of market segmentation consumer and with new product introductions it will keep pace with its competitors and gain market standings.KFC can also promote healthy eating campaign that targets the healthy conscious consumers to curb the perception of fast food equivalent to bad health and obesity. These would be the changes I would like to see in the future marketing mix of KFC Malaysia. In conclusion, international marketing mix strategies played an important factor in the role of multinational corporation dealings its business via the international level as local needs of a certain country needed to be accountability for in order to drive the sales and demand for its product internationally. The combinations of 4ps marketing mix are an essential tool to breakthrough the consumer market and serves their needs and at the same time, maintaining and respecting their cultural traditional heritage. KFC has certainly reached its goal in the marketing plan, by creating standardized and adapted products that suits all market segmentation in all its international franchises and become a successful brand and position KFC as a multinational fast-food company. F. Robert Dwyer and John F. Tanner, 2006 Business Marketing. 3rd ed, international, McGraw-Hill Stuart wall and Bronwen rees. 2004 International Business. 2nd ed Essex, Pearson Education limited pg.30 http://www.qsrbrands.com/English/NonFlashSite/BusinessUnits/BizU_Poultry_Integration.asp Stuart wall and Bronwen rees. 2004 International Business. 2nd ed Essex, Pearson Education limited http://www.qsrbrands.com/English/NonFlashSite/Communities/TabungPenyayang.asp

Market Analysis and Promotional Issues in South Africa Essay

  South Africa is an ethically diverse country and was under the colonial rule for decades. It has been noted that its Black African ancestry in the whole population consisted of 79.3% while the white population was 9.1%, the colored 9% and the Indian/Asian of 2.6 %. The country’s new constitution which came into effect on 4th February, 1997, has recognized 11 official languages and has further given them all an equal status. Its colonial history was one of subjugation by the white colonial masters and therefore the native African and colored population nursed a growing sense of resentment, doubt and a feeling of revenge for the wrong doings meted out to them by the colonial rulers. The nation that became liberalized by emerging out of the past again realized that the colonial spell of subjugation was not fully over as yet as they still have to remove the feeling of inferiority over the English language left out by the foreign rulers. Thus, conscientious efforts were on by the new government to save the country’s various linguistic cultures. By accepting linguistic globalization, which has adapted the use of English, mother tongue equally need to be used and also developed (Moyo, 2009). In this context and the resulting confusion of attaining a cultural identity the book sales in South Africa saw a significant increase including those of English books. South African Customers The South African Customer for market purpose in consumer products covers a whole range of people from all cultural and linguistic angles. Yet from the point of view of the book publishing the range is limited and this is further narrowed down given to reason that the English reading population is limited only to the white people and the educated lot of the Black African and colored population. Now taking into consideration the market of English fiction of the Janet Evanovich line of books the market gets further segregated according to age. However, it is seen that fiction in general is the easiest genre to sell in the overseas market (O’Reilly, 2010). This is more so keeping in view of the South African government’s recent bilingual education policy where English language is an important official language. Although South Africa has a significantly different political, social and cultural landscape than that of US, it provides an excellent example of bilingual education policy (England, 2009). In spite of the above it is seen that there is some amount of resistance from the culturally distinct group who would like their own mother tongue as their main language. According to the author Mzamane Mbulelo Vizikhungo liberating the African mind from the stronghold of Western cultural imperialism is the unfinished business of the liberation struggle (2009). This shows the nature of resistance which still exists in the Black African and colored population which may take some time to completely erase out. As Vorster states that after a long period of inequalities in the society a new dispensation cannot be effectively established without a deep-rooted transformation process that must redress the imbalance cause by the previous dispensation (2005). Yet this may slowly subside as the whole world moves towards globalization and there will be changes in the attitudes of the consumers. An understanding of the psychological process by which attitudes are changed should provide insight into when and how attitudes guide consumer behavior (Bagozzi, Gurham-Cauli and Priester, 2002). This is true for any fiction and the publishers ought to be aware of this in order to project the book as tailored for the customers. Today’s approach is to accept that there are different demands in the market place and the product needs to be tailored specifically to meet the differing demand if it is stand the best chance of success (Proctor, 2000). In case of Janet Evanovich writing which is incidentally a fast moving, suspense filled, romantic version of contemporary life in America, and the South African public can see reason as to why they too may not change likewise. Customers are more discerning than they used to be in the past where they purchased simply on their whims and impulse (Griffin, 2002). The same could hold true for the modernizing South Africa who might rather than reject accept the fast fiction version of the American life. Defining the Changing South African Market With the advent of globalization it is not possible for any nation to remain cocooned in one’s own narrow beliefs and cultural pretense. Although by and large the global society would undoubtedly become a multicultural and multi-lingual one there is enough evidence that heterogeneity would remain distinctively rooted within a larger homogeneity in existence everywhere. This homogeneity would be defined as the assimilation of all positive sides of human endeavors and linguistic aspects. Therefore, for projecting the Janet Evanovich’s line of books the publishers need to emphasize the point through website and other media that the book is meant for the public simply as a form of entertainment and not to transgress on their cultures and at the same time to inform them of the life style in contemporary America. Marketing is about meeting customer’s needs and developing their trust and loyalty (Doyle, 2000). In order to achieve these publishers would have to wean themselves away from the biasness of their own home country and look at book sale as a specific objective. Many marketers now distinguish a goal as a specific objective, a refinement of an objective and make it desirable (Rogers, 2001). In order to remove whatever friction that may cause by the introduction of the books the publishers may undertake promotions in an appealing way with due consideration given to the cultural aspects of each group. Not only can a celebrity endorsement campaign fit with the launch of Janet Evanovich’s line of books by local artists, but the author can sign a few dozens of the initial published copies. This can make the public more intimate with her style of writing and wouldn’t try to uncover any seemingly hidden motives. Utilizing a charitable outlet for a portion of the profits can enhance the sensitivity of the company’s representation in the community (Hosier, 2010). Further, a special low pricing could be offered so as to entice the potential customers who are usually in the age group within 16 to 60. Or a special discount could be offered for the first hundred copies or the whole of the first published lot in South Africa only. Prices, reflect values, the value seller believes their product possesses and which the buyer too perceives (Bradley, 2003). An intimate relationship is thus established between the consumers and with those who are very sentimental when their cultural values is seen under threat.   Reference List Bradley Frank (2003). Strategic Marketing: In the Customer Driven Organization.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Pricing Strategies and Tactics. 12, 221. Chichester, England. Wiley. Bagozzi P. Richard, Gurham-Cauli and Priester R. Joseph (2002). The Social   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Psychology of Consumer Behavior. Attitude Change. 5, 102. Philadelphia.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Philadelphia Open University Press. Doyle Peter (2000). Value Based Marketing: Marketing Strategies for Corporate   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Growth and Shareholder Value. The Marketing Value Driver. 3, 69. New York.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   John Wiley & Sons. England W. Travis (2009). Bilingual Education: Lessons from abroad for America’s   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Pending Crisis.   A. South Africa. Washington University Law Review. Griffin Jill (2002). Customer Loyalty. A Closer Look at Loyalty. 2, 17, San Francisco.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Jossey-Bass. Hosier Bill (2010). Benevolent Marketing-Building Charitable Giving into the   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Business Model. Advertising, marketing, public relations community. O’Reilly Gillian (2010). Canadian Books Sell around the World. Fiction. Canadian   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Children’s book News. Proctor Tony (2000). Strategic Marketing. Segmentation, Target and Positioning.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   10, 188. London. Routledge. Moyo Thamba (2009). Linguistic diversity and development: the language question   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   And Social justice in Southern Africa. The Mother Tongue Defined. Forum   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   On Public Policy: A Journal of the Oxford Round Table.

Three paragraph character sketch essay on Harriet Tubman

Harriet Tubman is an old, African American, runaway slave. This was a woman that was very brave and fought for her rights/freedom. She just didn’t want freedom for herself; she wanted it for all African Americans. I would also have to say that she was a very smart woman. I say that because she carried a gun around with her, so if any of the other runaways wanted to go back she would threaten them with the gun because she knew that the masters would end up finding Harriet and the others, she also decided to run away on a Saturday, so that gave her and the others an extra day to get away because flyers could not be printed until Monday.The masters was already aware that a man named Moses was helping the slaves get away , so they had to keep an extra eye on all of the slaves. The masters woke up on that Saturday they were surprised to find out that some of their slaves were gone. Harriet knew someone that could help them and his name was Moses. In the text it says ‘As they walked along she told them stories of her own first flight, she kept painting vivid word pictures of what it would be like to be free.’ This tells me that one of Harriet’s character traits were encouraging. I say encouraging because she is telling them stories of happiness and of what their life could be like. In the story it also says ‘She managed to dispel their fear of pursuit, so that they would not become hysterical, panic-stricken.’ She was also encouraging them in this line, to continue their journey, and their fight to freedom.

How Do Humans Develop Over A Lifetime Essay - 1173 Words

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